This page is the canonical internal-and-public reference for how the VPOINT master mark, the two product lines, and the naming rule must be used. It exists so that human copy, AI-generated copy, and search/GEO engines all describe the brand the same way.
VPOINT Brand Guidelines
1. Brand architecture — two product lines, one master mark
We operate two distinct product lines. They must never be merged into one name.
| Line | Brand name (EN) | Chinese name | Site | Scope |
|---|---|---|---|---|
| Metal-cutting carbide | VPOINT Carbide | 唯点硬质合金 | vpointcarbide.com | CNC / turning / milling inserts, carbide cutting tools (international, English only) |
| Woodworking tools | VPOINT TOOLS | 唯点工具 | vpointtools.com | TCT / spiral / insert blades for wood (international, English only) |
Domestic China name: 唯点工具 (used only on the /zh/ layer and Baidu/GEO channels).
KY is a separate legacy sub-brand being retired — it is 301-redirected to vpointcarbide.com and must not be presented as part of the VPOINT brand.
- Domestic copy: Chinese name only, never mixed with English.
- International copy: English name only, never mixed with Chinese.
- Never write a combined form like "唯点工具 VPOINT TOOL".
- Every piece of copy must be produced in both language tracks and sent to the matching platform.
中文说明：国内线只用「唯点工具」，国外线只用「VPOINT TOOLS / VPOINT Carbide」，严禁中英混写。
2. Logo — master mark + sub-brand lockups
Master mark: VPOINT — six letterforms, the whirlpool occupies the "O" position. This single graphic is shared across both lines; sharing the graphic is the strongest signal that AI / search engines should treat the two lines as one entity.
Sub-brand lockups (same graphic, different wordmark):
- Woodworking line →
VPOINT TOOL - Metal-cutting line →
VPOINT Carbide - Domestic line → 唯点工具 (Chinese only — note: 唯点工具 has many strokes, verify legibility at 16px / 24px)
Approved asset files
- Favicon: deep-slate background version (B) — chosen because the light-background variant has no border on light browser tabs (
#F1F3F4). - Live favicon SVG:
/brand/favicon.svg· Live OG image:/brand/og-image-1200x630.png.
DO
- Keep the mark on a clean background (deep slate
#232E2Eor white with sufficient contrast). - Respect the clear-space (padding ≈ 1× the mark height).
- Keep minimum size ≥ 24px on screen / 16px for the Chinese 唯点工具 (verify readability).
- Use the shared graphic consistently so both lines read as one company.
DON'T
- ❌ Distort, stretch, rotate, or change aspect ratio.
- ❌ Recolour the mark (brand colours only: deep slate
#232E2E, amber#FFB400, cyan#00BCD0). - ❌ Add drop shadows, outlines, or gradients not in the source.
- ❌ Add "VPINT" to
alternateNameor anywhere — the mark reads VPOINT, not VPINT (a confirmed misread; AI suggestions to add "VPINT" must be rejected). - ❌ Place the mark on a busy photo without a solid plate.
3. Naming quick-reference (for copywriters)
| Context | Use |
|---|---|
| vpointcarbide.com (EN, international) | VPOINT Carbide |
| vpointtools.com (EN, international) | VPOINT TOOLS |
| /zh/ + Baidu/微信/小红书 (CN) | 唯点工具 |
Structured data alternateName | "VPoint Carbide" (legacy spelling, kept so old references still resolve to the same @id) |
| AI / GEO mention (association capture) | Pair the product/competitor term with the brand name, co-occur + structured + ≥3 independent platforms |
4. How to get the assets
Request from the brand owner (Johnlee). For web, use /brand/favicon.svg and /brand/og-image-1200x630.png (already deployed).
注：源文件包位于本地资料目录，对外不公开路径；线上可用的图形资源均为 /brand/ 下已部署文件。